Privacy Policy
Effective Date: March 1, 2026
Last Updated: August 24, 2026
On This Page
Health and Care Information
At West Michigan Senior Care, we respect your privacy and are committed to handling personal information responsibly. This Privacy Policy explains how West Michigan Senior Care Management, LLC, doing business as West Michigan Senior Care, collects, uses, discloses, stores, and protects information when you visit our website, contact us, or receive services from us.
Please read this Privacy Policy carefully. By using our website or providing information to us, you acknowledge the privacy practices described in this policy. Additional privacy notices, service agreements, authorizations, or third-party terms may apply when you become a client or use specific services or systems.
1. Information We Collect
Information You Provide Directly
We may collect information that you voluntarily provide when you contact us, participate in a complimentary initial conversation, complete forms, communicate with your Senior Care Manager, use a Client Portal, or receive services from West Michigan Senior Care.
This may include contact information such as your name, email address, telephone number, mailing address, and relationship to the older adult; information about an older adult such as health concerns, medications, mobility, cognition, daily functioning, routines, living situation, preferences, care needs, and relevant history; family and authorized-contact information; healthcare provider, service-provider, appointment, hospitalization, rehabilitation, and senior-living information; service information such as intake and assessment information, schedules, observations, communication records, Care Coordination Plans, Personal Care Portfolio information, and other records created or maintained as part of our services; and billing and payment information, which may be processed through third-party payment providers.
If you provide personal information about another person, you are responsible for ensuring that you are authorized to provide that information to us.
Information Collected Automatically
When you use our website, certain information may be collected automatically, including IP address, browser and device information, operating system, pages viewed, referring pages, approximate location derived from IP address, and information about how visitors interact with the website.
This information may be collected through cookies and similar technologies used by our website platform, analytics providers, and other services we have enabled.
2. How We Use Information
We may use personal information to respond to inquiries and complimentary initial conversations; provide and manage Private In-Home Senior Support and Private Senior Care Coordination; complete intake, assessment, planning, scheduling, documentation, and client communication; maintain Personal Care Portfolio, Care Coordination Plan, Client Portal, and related service information when applicable; communicate with authorized family members, healthcare professionals, service providers, and other individuals involved in a client’s care; prepare for and coordinate healthcare appointments, services, transitions, recommendations, and follow-through when included in our engagement; process billing and payments; operate and improve our website and business systems; protect the security and integrity of our services; and comply with applicable legal, contractual, and business obligations.
3. Health and Care Information
Because of the nature of our services, information shared with West Michigan Senior Care may include sensitive information about an older adult’s health, medications, cognition, mobility, daily functioning, healthcare providers, appointments, living situation, care needs, and family circumstances.
We treat health and care-related information as sensitive and use administrative, technical, and physical safeguards appropriate to the nature of the information and the services we provide.
The Health Insurance Portability and Accountability Act (HIPAA) applies when West Michigan Senior Care is legally required to comply as a covered entity, business associate, or through another applicable arrangement. When HIPAA or another health-information privacy requirement applies to particular information or a particular relationship, we handle that information in accordance with the applicable requirements, agreements, and authorizations.
For website systems used to collect or maintain protected health information, West Michigan Senior Care may use Wix features configured for PHI protection and other service providers that offer appropriate privacy and security safeguards.
4. Cookies and Website Analytics
Our website uses cookies and similar technologies to operate website features, understand website traffic and usage, measure performance, and support marketing activities.
Depending on the services currently enabled on our website, these technologies may include Wix Analytics and third-party analytics or advertising services such as Google Analytics, Google Ads, or Meta technologies.
These services may collect information such as device and browser information, IP address, pages viewed, referring sources, website interactions, and certain conversion events. Their collection and use of information may also be governed by their own privacy policies.
Non-essential analytics or advertising technologies may be controlled through our website’s cookie-consent settings where available. You may also control certain cookies through your browser settings.
West Michigan Senior Care does not intentionally use analytics or advertising technologies to transmit detailed health or care information about clients or prospective clients for advertising purposes.
5. Email and Marketing Communications
We may use your contact information to respond to inquiries, communicate about services, provide administrative information, and send resources or other communications you have requested or agreed to receive.
You may unsubscribe from non-essential promotional or informational email communications by using the unsubscribe option provided in the message or by contacting us. Service-related or administrative communications may still be necessary while you have an active relationship with West Michigan Senior Care.
6. How We Share Information
We do not sell personal information for monetary compensation.
We may share personal information when reasonably necessary to provide services, operate our business, carry out your instructions or authorizations, or comply with applicable law.
This may include sharing information with:
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West Michigan Senior Care personnel who need the information to perform their responsibilities
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Authorized family members or other contacts
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Healthcare professionals, home health agencies, hospice organizations, therapists, senior living communities, and other providers when authorized or legally permitted
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Technology, hosting, communication, payment, and business-service providers
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Professional advisers such as attorneys and accountants when appropriate
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Government agencies, courts, law enforcement, protective services, or other authorities when required or permitted by law
Our website may also use third-party analytics or advertising technologies. Those providers may receive website-use information according to the visitor’s consent choices, our configuration of those services, and the provider’s own privacy practices.
7. Client Portals and Third-Party Services
Our website is hosted using Wix. We may also use Wix features and other third-party technology providers to support website operation, forms, communication, scheduling, documentation, payment processing, analytics, and other business functions.
West Michigan Senior Care may provide clients and authorized family members with access to a secure Client Portal or other systems used for communication, scheduling, documentation, information sharing, or care coordination.
Information processed through third-party systems may be subject to contractual privacy and security requirements as well as the provider’s applicable terms and privacy practices.
Access to client systems is limited to authorized users. Users are responsible for protecting login credentials and notifying us promptly of suspected unauthorized access.
Client portals, website forms, email, and other electronic communication systems should not be used for emergencies.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, use, disclosure, alteration, or loss.
The safeguards used may vary depending on the sensitivity of the information, the system in which it is maintained, and applicable legal or contractual requirements.
No method of electronic transmission, storage, or security can guarantee complete protection, and we cannot guarantee that unauthorized access or disclosure will never occur.
9. Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain appropriate business and service records, fulfill the purposes for which the information was collected, comply with legal or contractual obligations, resolve disputes, protect our rights, and meet applicable record-retention requirements.
Retention periods may vary depending on the nature of the information and the relationship involved.
10. Your Privacy Choices
Depending on applicable law and the nature of your relationship with West Michigan Senior Care, you may request access to certain personal information we maintain about you, ask that inaccurate information be corrected, request deletion of certain information, or update your communication preferences.
Some information may need to be retained because of legal, contractual, recordkeeping, billing, security, or other legitimate business requirements.
Information maintained by third-party providers may be subject to separate systems and procedures. When applicable, we will take reasonable steps to process verified privacy requests through the systems under our control and to address relevant third-party systems as required.
We may need to verify your identity or legal authority before completing a privacy request.
11. Children’s Privacy
Our website and services are intended for adults. We do not knowingly collect personal information directly from children under 13 through the website.
12. Applicable Law
We handle personal information in accordance with applicable federal and state privacy, security, recordkeeping, and other legal requirements that apply to our business and the information involved.
Certain rights, requirements, and protections may vary depending on the nature of the information and the jurisdiction involved.
13. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes in our services, technology, business practices, or legal requirements.
When we make changes, we will post the revised policy on this page and update the “Last Updated” date above. Changes become effective when posted unless otherwise stated.
14. Contact Us
If you have questions about this Privacy Policy, our privacy practices, or a request concerning personal information, please contact:
West Michigan Senior Care
West Michigan Senior Care Management, LLC
Phone: (616) 232-6067
Email: admin@westmichiganseniorcare.com
Website: westmichiganseniorcare.com